Whipped coffee is also a name for Dalgona coffee. It dominated March’s social media feeds as many people stay indoor in the coronavirus pandemic. The drink is basically a glass of milk with a creamy mixture of hot water, sugar, and instant coffee on top. It gained popularity on social media sites including Instagram, YouTube, and TikTok. According to reports, YouTube videos containing the word “dalgona” in the title saw a 5,000% increase in views during the second half of March.
A TV program tape featuring South Korean actor Jung Il Woo attempting whipped coffee at a cafe sparked the dalgona coffee craze. After gaining popularity among Korean YouTubers as “dalgona coffee,” the whipped coffee eventually went viral on the internet. However, South Korea is credited with its current spike in popularity. Other nations like Greece and Libya also sell the beverage.
Social media, especially Instagram, was enthralled with the viral fad of Dalgona coffee. With just a few ingredients, you can make this easy yet decadent coffee recipe at home.
South Korea is where this smooth coffee mixture first appeared. It’s called “Dalgona” because it looks like a typical Korean honeycomb toffee.
All you need to make this delicious drink is equal parts hot water, sugar, and instant coffee. The distinctive coffee is made from quickly mixing these ingredients together until they take on a frothy consistency.
Its rapid rise in popularity was largely due to its simplicity of preparation, particularly among coffee enthusiasts who were confined to their houses during the lockdown.
How Did Dalgona Coffee Gain Popularity?
Coffee gained popularity through its rapid proliferation on social media channels such as Instagram and TikTok, where it became a global sensation. Millions of people were drawn to the visually appealing whipped coffee trend, which appeared to spread overnight on the internet.
People from all over the world are trying to create this beverage. A combination of people seeking fresh at-home experiences during lockdown, the recipe’s simplicity, and a need for visually appealing content to post online.
Dalgona coffee represented a sense of togetherness and creativity at a period of uncertainty, bringing coffee enthusiast from all over the world together in a shared experience of virtual connectedness.
What Factors Contributed to Its Popularity?
Dalgona coffee’s success can be attributed to its aesthetic appeal, particularly among coffee lovers looking for a visually appealing and respectable beverage. The idea quickly spread on social media, garnering popularity among people seeking a unique coffee experience.
Dalgona coffee craze was influence from well-known blogger and influencer. Audience around the world were intrigued and excited their compelling image and fascinating film that demonstrated how to make and enjoy this bubbly beverage.
For coffee lovers worldwide, the joy that comes from preparing a perfectly whipped Dalgona coffee enhanced its appeal, elevating it above the status of a simple beverage to a wonderful experience.
The food craze born of isolation
Dalgona coffee is reportedly named after a similarly sugary and foamy South Korean candy.
I’ve never tasted it but it’s not hard to see the visual appeal. The ingredients are mixed together to create a whole new foamy, silky, pillowy substance. The kind of transformation that always does well on social media.
Having spent nearly ten years researching food trends. I believe that the current COVID-19-induced isolation is directly related to the Dalgona coffee mania. This method uses the cheapest instant coffee plus a few common household items to create a coffee that looks cafe-style.
What Advantages Does Dalgona Coffee Offer?
Dalgona coffee offer a number of advantage, including a delightful caffeine boost. And an improved morning routine with a barista-style coffee experience. Its appeal stem from the harmony of ease and luxury it add to regular coffee routines.
This coffee craze has gained popularity among people looking to add a unique touch to their morning. Because of its rich flavor and foamy texture, which make for a lovely start to the day. Providing a handcraft substitute that not only satisfy caffeine demand but also foster a sense of creativity and accomplishment. Dalgona coffee fill the void that people missing their frequent trip to coffee shop.
