Although mascara has long been the go-to makeup item for many desert islanders. It has recently been conspicuously missing from many cool-girl beauty looks on Instagram. I have observed its lack not only on social media. This year, many of the most prestigious fashion events during London Fashion Week also lacked mascara. For the ’90s-inspired makeup at Preen, Sam Bryant smeared the eyelids with MAC lipstick, leaving the model’s lashes naked. Val Garland also completely avoided applying mascara while at Erdem. Opting to define eyes with NARS Kohliner to achieve the show-stealing futuristic cat-eye.
The no-mascara trend is just that—either avoiding mascara altogether or using a less dramatic mascara to achieve a more effortless, natural-looking appearance. Rather, the emphasis is now on healthy, fluttery, and silky lashes that accentuate your features without appearing overdone.
Why Avoid Mascara?
Although it might not be for everyone, a no-mascara look has advantages. Particularly if you want to make your makeup regimen easier. One benefit of forgoing mascara is that it saves you time when doing cosmetics, which enables you to leave sooner. It can also make it simpler to keep your makeup on throughout the day. No mascara means no smearing or flaking under the eyes.
Mascara-free makeup is also surprisingly versatile. While natural lashes are an obvious choice for a minimalist makeup regimen, a makeup look sans mascara allows you to experiment with bold eye makeup trends without looking overly dramatic.
How to Define Your Eyes Without Mascara.
Mascara is not the only beauty tool that can be used to highlight your eyes. If you want to define your eyes while keeping your lashes naked, try these steps.
If you have long, straight lashes, curling them may be enough to make your eyes appear larger and more open. Start at the base of your lashes and gradually work your way up to the tip, squeezing each section for around five seconds to keep your fringe from going flat.
Finding different techniques to subtly deepen your eyes is key to making the no-mascara makeup trend work. The ideal technique to maintain a simple makeup look while creating definition is to use soft or neutral tones to shape your eyes. Try defining your eyes with a cream eyeshadow to prevent shadow fallout on your lashes.
One eyeliner method that can help you define your lash line gently and give the appearance of thicker lashes is tightlining. Trace your upper and lower waterlines with a waterproof pencil mascara to tightline your eyes.
Although mascara is frequently used to make the eyes appear more open, a small amount of brow gel can achieve the same result. Brush up your arches and keep them in place with a clear or colored brow gel. This small adjustment will help your eyes look more open, which will make you appear more awake (no mascara needed).
Why Are People Avoiding False Lashes?
1. The “less is more” mentality is supporting the rise of minimalist beauty in 2025. Since the clean-girl trend is so popular, many people choose to highlight their natural feature with light, fluttery lashes rather than a strong, high-impact appearance. The no-mascara movement, which offer a casual alternative to traditional eye makeup, embraces this idea.
2. Stronger, Healthier Lashes
Regular use of thick mascara and fake eyelashes can cause lash thinning and breaking. Adding a lash serum to your routine, you can maintain the quality and strength of your natural lashes while also boosting their growth and enhancing your appearance.
The desire for natural lash look is increase dramatically in recent years, and as more individual explore for non-invasive solution to amplify their lashes, the worldwide eyelash serum market is predicted to rise by more than 6% year through 2030.
3. A Natural, More Calm Appearance
Reaching the “no-mascara” trend just means adopting a more natural lash style; it doesn’t mean giving up mascara completely! If you’re a blonde who simply adores the thought of having defined lashes or can’t imagine giving up mascara, using a lengthening mascara
Three Easy Steps for Getting No-Mascara Look.
Do you want to maximize your lashes while following the trend? Here’s how:
1. Make Lash Care a Priority
Any natural look start with healthy lashes. Encourage development and maintain thick, long lashes, include a high-quality lash serum in your routine.
2. Select a Lengthening Mascara That Is Lightweight
Try a lengthening product that makes your lashes look longer without clumping or feeling heavy if you can’t live without mascara.
3. Apply a Lash Curling Tool
Your eyes can be lifted and opened up with just a basic lash curler. Whether or not you wear mascara, this offers your lashes a natural, eye-brightening look.
Five Ways to Apply Cosmetics to Look Natural
1. A striking red lip
Apply a bright red lipstick to your pout to make your lips the focal point instead of the eye. We advise choosing a true blue-red, such as the Giorgio Armani Beauty Lip Maestro Velvet Liquid Lipstick in The Red, if your skin tone is cooler. In contrast, richer berry tones and burgundies look great on warm skin tones.
2. Pastel Eyeshadow
Replace your nude eyeshadow with a brilliant pastel hue for a high-fashion, editorial makeup look that requires minimal effort to achieve. Pale greens, light blues, lavenders, and baby pinks all work nicely here; just keep the rest of your makeup simple to make your no-mascara eye makeup look stand out.
An excellent approach to add some zing to an otherwise understated cosmetic look is to dab on some vibrant, pigmented blush. For a youthful flush, choose a color that goes well with your skin tone and apply it from your cheekbones to your temples.
Glittery eyeshadow will make you stand out if you want to maintain the attention on your eyes. Use a shimmering cream eyeshadow and color your lids from the lash line to the brow bone to achieve this party-ready appearance. For a more opulent look, apply a sparkly eyeshadow to the middle of your lids.
Your eyes will stand out if you apply a small amount of vibrant eyeliner. Additionally, there is no right or wrong method to create a graphic liner appearance, so you may be as creative as you like. To create a strong look, simply use a bright liner (or several) to draw graphic shapes on your lids or along your lash line. No mascara is needed.
